GET TO KNOW US!
The founders of Why Don't We and MHC
DANIEL AND DANIELLA
When we started Why Don’t We during the pandemic, we had one simple goal: to help couples find more fun and meaningful ways to spend time together. It started with a game, born out of our own experience of wanting to make staying at home more enjoyable. What we didn’t anticipate was how much this simple idea would resonate with people.
Two years later, our little project turned into something much bigger. We left our old jobs, dove headfirst into entrepreneurship, and embraced the phrase: "Changing the World One Happy Couple at a Time” as our motto, our drive and our purpose. That motto isn’t just about the games we create; it’s also how we live our lives.
Creating this magazine was the next step in our journey. We didn’t want our message to stop with just a product. We wanted to be a source of inspiration and support for couples everywhere, at every stage of their relationship. Four years later, Why Don’t We has reached over 100,000 households worldwide. And we like to think this is just the beginning of more smiles, more fun, and more love.
How did you two meet?
Daniel: This is a funny story. I usually don’t like going out on Sundays (still recovering from the weekend partying), but I had just gotten divorced and was in a “Yes Man” phase. My friend Daniel (yes, same name) invited me to the beach, and he was going out with a friend named Daniela (oh, yes). So, I decided to go, and my Daniella was there because the other Daniela had invited her. And that was it—a lot of confusing Daniels, Daniellas, and so on. After that, we slowly started hanging out.
What was your first trip together?
Daniella: Our first trip happened three months after we met and began spending time together. To celebrate my friend Daniela's college graduation, we all took a weekend trip to Sandpiper, Florida. It was a weekend filled with many firsts: our first trip together, our first kiss... you get the idea. But it marked the beginning of a life full of surprises.
Daniel: The first trip I remember was to Cancun. The crucial moment happened when we got to the airport just 50 minutes before the flight. For me, that’s normal—I never arrive more than an hour early—but Daniella had checked luggage, and they wouldn’t accept it. Without even complaining, she solved the problem by buying some carry-on bags at an airport store and leaving her big luggage behind.
What are some moments that left a mark on your relationship?
Daniella: every time we’ve taken a step forward in our relationship, which sometimes brings out many fears or misconceptions, our relationship has also thrived and improved. For example, moving in together is a huge step for most couples, it always comes with some personal fears or misconceptions, and even though we had an adjustment period, as every couple does, it was such a significant and amazing step for our relationship. Then we decided to move again, then start a business together, then travel the world… every decision we’ve made forward has brought so many good things which allow you to feel completely yourself, trust the process and what you are doing together, and tackle the world as a team.
Daniel: I don’t think there’s one significant moment that defines a relationship. I believe relationships—whether with your partner, family, or friends—are built on continuous, daily moments. It’s the accumulation of these never-ending, everyday connections that truly create the real bond between people.
How do you keep surprising each other?
Daniella: We don’t allow ourselves to fall into routines where we are not constantly dating each other. We take care of ourselves so we can look good for one another. Fun fact: every time we spend some time apart, I make a change to my appearance—whether it's my hair, a new piercing, or a tattoo. This way, he has something exciting to look forward to when we are back together.
Daniel: Never forget what made you like the other person and what they liked about you. Of course, relationships evolve, but you should always strive to be the person they fell in love with. Stay in shape, have date nights, dress up, and be considerate. Those little efforts never stop surprising someone.
Do you have any New Year’s Rituals?
Daniella: I have to clean every inch of the house, lol.
Daniel: I don’t, but spending New Year’s with her family is wild! At midnight on the 31st, you have to eat 12 grapes and make wishes, walk around your street with empty suitcases (apparently, it’s good luck for traveling), stuff your pockets with money, and write down your goals for the year—then burn them. Plus, all of this has to happen in about 10 minutes.
Why did you create Why Don’t We?
We’ve always loved playing games, and we realized there was a real gap in the market for products made exclusively for couples. Why Don’t We came from our belief that couples deserve fun, meaningful ways to connect.
The magazine was the natural next step. It’s our way of offering free content to couples everywhere—whether they’re our customers or not. It’s all about giving people tools to grow and enjoy their relationships.
What challenges have you faced as a couple?
Daniella: I think one of the most important lessons we learned was how to work together. Before starting our business, we didn’t fully understand each other’s work styles, and it took some time to adjust. For example, I’m rarely in a bad mood, but when I’m focused and working, I tend to have a serious expression. At first, Daniel thought something was seriously wrong whenever he saw that look, which led to a few misunderstandings, haha. In reality, it was just my "work face," a side of me he hadn’t seen before. So, this new version of our relationship was a learning process.
Daniel: Life is full of challenging moments, and if I really thought about it, I could probably name plenty. But I truly believe that in life, you see what you’re looking for—and I choose to see opportunities. It’s like the theory of the Red Car: in simple terms, it’s about noticing the things you’re actively looking for. This mindset carries over when I travel. Sure, I could point out a lot of “bad” things about the places we visit, but I prefer to focus on the good, the beauty, and the potential in everything.
What are some of the most significant relationship myths you wish more people knew about?
Daniella: “There’s only one way to have a relationship: date, get married, have kids, work, retire, have grandkids.” - And while I’m sure that’s a beautiful path, life has shown me there are countless ways to be happy, and all of them are valid. At the end of the day, relationships are agreements—it’s all about finding the person who best complements the other half of that agreement.
Daniel: The “honeymoon phase” is said to only last a certain amount of time, but I know some couples who prove that’s not true. You can work on your relationship to make sure it never stops being fun, sexy, and worth your time.
If you wanted to change the world one happy couple at a time, how would you complete the following phrase:
WHY DON’T WE… HAVE FUN?
At the heart of everything we do—whether it’s creating games, building this magazine, or living our lives—it all comes back to one thing: having fun. Because we believe that when couples laugh, connect, and create memories, they make the world a little brighter.
So, here’s to more smiles, more adventures, and more happy couples—starting with you.